Your company has made a decision to enter a foreign market. The aim is to advertise the company. "How should we do it" -you ask.
One of the most efficient mode is to participate at an international specialized exhibition. There numerous events during the whole year. However, the main issue is how to choose the most useful one? In the first instance you have to establish the place and subject of the exhibition. Further it is necessary to make acquainted with statistics of the event, namely ( quantity of exponents and visitors, list of participants, business programs presence and periodicity of the exhibition). Such sort of information you can find on specialized internet sites. Also it is good idea to find participants and visitors references on the event you are interested in.
If during the research work you understand the choice of the exhibition causes difficulties, we can recommend you to call out a professional company which offers a full range of exhibition services. The professional stuff will conduct marketing research and finally offer you the list of foreground events, taking into account audience you are interested in, book an exhibition area, build the stand and solve all organizational issues. So you have only come just in time by the time exhibition will be opened. However, helpful hints will also be useful for you.
You have chosen the exhibition, booked the area. The company providing a full range of exhibition services will undertake coordination and solution of all issues concerning exhibition contractor, thereby you will save time and nerves. All necessary information you can find in Exhibitor's manual In this edition you can find all technical and other organizer's requirements: order electricity form, water admission, security, passes, insurance, stand's sweep-up and any other information concerning the event. So, it becomes you handbook until the exhibition will be opened. It is very necessary to fill in and write up and pay an order in time.
See in advance about you company's delegation: it necessary to acquire visa, insurance, tickets, book apartments in the hotel and assure transport.
How to choose the developer company which will embody you ideas or offer you own. There are several variants:
- The official exhibition builder.
- Foreign company builder.
- Russian exhibition company builder, providing exhibition services not only in Russia but also abroad.
- International company builder, having representative office and manufacturing base in region you are interested in.
It is your choice. Although, obviously it is more comfortable to bespeak in native language all design and building details, confirm materials and colors.
It is appropriate to recall Russian proverb "first impressions are half the battle". We should discuss the exhibition stand. It is necessary to call visitor's attention to your stand. As you know "clothes" might be standard and exclusive. "Exclusive" works for the company image. Remember golden rule: the first impression might be only once. Thereby, it is very important to astonish exhibition visitors by nonstandard solutions. The exhibition stand will exactly help you company to be memorized. It also concerns printing and souvenir production which must be presented at the exhibition stand as a handout material. We would also give you a good practical advise: do not forget to dispatch advertising and souvenir materials.
If you organize original show, promotion action or multimedia presentation, it would definitely help to call attention to your stand. Moreover it would add dynamics to your stand.
It is vital to sent out complimentary tickets to inform in advance potential and regular customer about your participation at trading fair. None the worse to place the information at mass media of the region where an exhibition will take place.
The next step is participation at exhibition business program. There is obvious benefit- firstly, information, secondly, contacts and new business partners, thirdly, mass media attention. However, do not forget our main advise: enrollment status depends only on you personally, on your cheer mood when your meet guests at your stand. Thereby, we wish you to be fit as a fiddle and success to you company.
